Product Type
Scalable Feature
Platform
Mobile
TIMELINE
1 week (2024)
BACKGROUND
A Modified Design Sprint
This was a 1-week solo project where I used a modified version of a design sprint. The focus for this case study came from a personal challenge I encountered while searching for the perfect budgeting app.
Identifying this gap in the market inspired me to commit to exploring solutions to this problem, while maintaining an open mind during the research process.
PROBLEM STATEMENT
Helping Those Who Share Expenses
How might we design an expense tracking app that helps users easily split the task of tracking income and expenses?
This would make it easier for those who share budgets with partners, roommates, or family members.
MARKET ANALYSIS
Identifying Gaps in Existing Budgeting Apps
STORYBOARD
Starting with the Boring to Get Splitting Right
REVISED STORYBOARD
From Spreadsheets to Interactive Sentences
I aimed to improve user experience and engagement by replacing the traditional tabular format with a visually appealing, interactive interface that uses a sentence format, allowing users to follow along and fill in the blanks.
USER TESTING
Navigating Negative Feedback
Even though the five users that I tested didn’t favor the splitting function during this test, I decided to keep it because I believe the splitting feature might have been misrepresented and could be very useful to others if I had tested it with more people.
Since this feature is the main focus of my project, I felt it was important to refine and continue with it, despite the initial challenges.
![](https://framerusercontent.com/images/uy3uZkDeXANgT9WPeahbunQl9Xw.png)
USER FEEDBACK
Improving Usability
"The size of the word ENTER was too small"
Users hesitated after selection, unaware the button had to turn blue.
"Change the word to match the function"
It appeared that there was a lack of clarity in interpreting the button.
"Excessive ENTER buttons"
60% of the users mentions there were too many "enter" buttons to proceed.
"Change the date to a numerical format"
80% of users preferred seeing the date instead of the word "today" or "yesterday"