VidSeo Pro

VidSeo Pro

Made video optimization clear and trustworthy for YouTube creators using an AI dashboard.

Made video optimization clear and trustworthy for YouTube creators using an AI dashboard.

Made video optimization clear and trustworthy for YouTube creators using an AI dashboard.

PRODUCT TYPE

SaaS (B2C/B2B)

PLATFORM

Web

TIMELINE

2 weeks (2024)
OVERVIEW

Gave YouTube creators clarity, control, and confidence to improve their videos when they were unsure how to do so, through an AI-powered dashboard.

As the sole design intern at Upview.AI, a small startup, I led this end-to-end project from research to final demo as a separate product initiative alongside their main platform.

My work included branding, logo design, email layouts, product brochure page, and the pricing window.
My work also included branding, logo design, email layouts, product brochure page, and pricing window.
BUSINESS GOAL

"With competitors emerging, analyze their products to find opportunities to stay ahead." - Stakeholder directive

Key findings:

  • Cluttered layouts made content hard to digest.

  • Long scrolls and hidden insights slowed decision-making.

  • Lack of context reduced trust in AI suggestions.

These issues consistently blocked creators from taking action. I used these insights to shape my design decisions, shown below.

Applied Nielsen Norman Group's Usability Heuristics
POSITIVE OUTCOME & FEEDBACK

The design was greenlit for a demo pitch to investors for funding.

"Dexter's designs have not only met but exceeded my expectations. I'm eagerly looking forward to implementing and releasing them.”

Jenil Shah, CTO of Upview.AI

PROCESS HIGHLIGHTS

Turning Point #1: Giving Users Control

  • Introduced editable keywords so users could guide results and feel more confident.

  • Included a copy button so users could apply suggestions faster and with less friction.

Turning Point #2: Making AI Transparent

  • 60% of the surveyed users didn’t trust AI suggestions.

  • I added "Viral Scores" comparing old and new metadata to show change.

LEARNINGS

Designing for Trust, Clarity, and Action

  1. Transparency in AI will earn the creator's trust.
    User surveys showed most creators didn’t trust automated suggestions because they lacked clear reasoning. By adding Viral Scores and side-by-side comparisons, I imagined users would become more confident using the recommendations. This reinforced that context is essential for building trust in AI tools.

  2. One clear interface delivers more impact than complex, multi-step navigation.
    Competitor analysis revealed that dense, complex dashboards were difficult to scan and navigate. Simplifying the interface clarified where to look first and made the experience feel approachable.

  1. Transparency in AI will earn the creator's trust.
    User surveys showed most creators didn’t trust automated suggestions because they lacked clear reasoning. By adding Viral Scores and side-by-side comparisons, I imagined users would become more confident using the recommendations. This reinforced that context is essential for building trust in AI tools.

  2. One clear interface delivers more impact than complex, multi-step navigation.
    Competitor analysis revealed that dense, complex dashboards were difficult to scan and navigate. Simplifying the interface clarified where to look first and made the experience feel approachable.

SEE MORE OF MY WORK
Spotify Unite
SplitSavvy
Ghost Mode
SEE MORE OF MY WORK
Spotify Unite
SplitSavvy
Ghost Mode
SEE MORE OF MY WORK
Spotify Unite
SplitSavvy
Ghost Mode

  • GET IN TOUCH ✧ LET'S TALK ✧

  • GET IN TOUCH ✧ LET'S TALK ✧

© 2025 Dexter Sulit

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sulitdexter@gmail.com