PRODUCT TYPE
SaaS (B2C/B2B)
PLATFORM
Web
TIMELINE
2 weeks (2024)
PROBLEM
Helping Creators Focus on What Matters
Creators struggle to optimize their content because they lack time, guidance, and clarity on what needs improvement versus what’s already working well.
SOLUTION
Intuitive Dashboard Built on Proven Patterns
When designing the dashboard, I adopted existing patterns in AI to ensure user familiarity and ease of use. By consolidating input and outcomes in the main window and minimizing scrolling, I aimed for a data-centric design that keeps all key information upfront, contrasting with competitors' extensive scrolling dashboards.
CONTEXT
For Who and Why?
Upview, an early-stage startup, tasked me to design the full end-to-end product for a video optimization tool for YouTube content creators.
According to stakeholders, this tool can boost visibility and engagement, and save over 70% of time preparing video data.
I collaborated with Bhavik (CEO/Dev), Jenil (CTO/Dev), Aishwarya (Backend), and Deepanshu (Frontend), to create a tool separate from their current dashboard to validate results independently.
CHALLENGE
Navigating Simplicity, Trust, and Consistency
Balancing Simplicity with Depth
One of the main challenges is creating a dashboard that remains intuitive and approachable for creators with limited time and technical knowledge, while still providing in-depth insights to support meaningful content improvements.Building Trust through Transparency
For creators to feel confident in optimizing their content, the dashboard needs to clearly show how suggested improvements impact performance. Providing evidence and understandable explanations is essential to establish trust and encourage usage.
RESEARCH
User Insights from a Pre-Existing Survey
COMPETITIVE ANALYSIS
Market Gaps in Clarity and Customization
To understand how other companies approached similar features, I analyzed their designs using Neilsen Norman Group's Usability Heuristics and identified a common lack of clarity, customization options, and had too much scrolling and text.
As a result, I prioritized a non-scrolling dashboard and keyword control to personalize the generated outputs.
SUMMARY OF INSIGHTS
Key Insights from Research
Users want some kind of control on results.
Competitors are cluttered with text and have too much scrolling.
Users felt like they didn’t have enough time and were confused.
59.3% of users don’t use Generative AI tools.
IDEATION
Market Gaps in Clarity and Customization
During the ideation process, I conducted multiple reviews with stakeholders, focusing on data presentation and user control. To view the full ideation process, click here.
FINAL DESIGN
Onboarding
Since this was an end-to-end process, stakeholders wanted to include the sign-up process and emails.
Setup and Dashboard
Focused on how the user would input multiple videos and collapsible modules on the dashboard for easier navigation and clarity.
EDGE CASES
Improving Trust with User Control & Transparency
Using a viral score that gives a grade for the old & new video, will help the user feel more confident that the tool made a change. The score will grade the title, keywords, tags, and description.
When inputting video URLs, the user can influence the output by adding keywords to refine the results.
BUSINESS IMPACT
Stakeholder Feedback
NEXT STEPS
Design is Never Done
Scaling for Larger Video Libraries
To support creators managing extensive content, optimizing the dashboard for speed and usability with large video libraries is essential. I would explore filtering, sorting, and batch-editing capabilities.User Testing and Feedback
Extensive user testing will validate the design’s usability and reveal areas for improvement. Iterating based on real feedback ensures the dashboard remains intuitive and impactful.Transitioning to Upview
Integrating the dashboard into the Upview ecosystem will provide creators with a seamless, all-in-one platform for content management and performance tracking.
LEARNINGS
Personal Takeaways
Dealing with stakeholder feedback and balancing the needs between the business and user.
Navigating the diverse components within a web dashboard's flow, from pricing and emails to branding and onboarding.
